Current brand style guidelines include information on the process, learnings, strategy, and concept. Please remember that this information is for internal use only—it is confidential and proprietary and shouldn’t be shared with any off-campus groups. Brand colors and fonts updated Summer 2024.
Alfa Slab One is to be used for Heading 1 typography only.
Roboto is our font for all other heading levels and body text, and may be used as an alternate Heading 1 style.
The blues and gold of Fort Lewis College's primary color palette are an important feature of the school's brand. Lead with these colors in all work so that our communications are focused and unified.
Bright Blue PMS285 C 88, M 50, Y 2, K 0 R 4, G 116, B 184 #0074B8
Dark Blue PMS288 C 100, M 67, Y 0, K 23 R 0, G 75, B 141 #004B8D
Gold PMS1235 C 0, M 29, Y 91, K 0 R 253, G 187, B 45 #FDBB2D
White C 0, M 0, Y 0, K 0 R 255, G 255, B 255 #ffffff
Black C 0, M 0, Y 0, K 100 R 0, G 0, B 0 #000000
A range of secondary accent colors, inspired by the landscape around us and vibrancy of the FLC campus, works in conjunction with the primary palette to provide versatility and variety. These colors are meant to be used strategically. Be mindful of how you integrate these shades, making sure to give preference to the blues and gold.
Stone C 12, M 14, Y 22, K 0 R 223, G 211, B 195 #DFD3C3
Orange C 18, M 79, Y 100, K 7br R 193, G 83, B 39 #C15327
Green C 57, M 37, Y 99, K 18 R 111, G 121, B 52 #6F7934
Navy C 95, M 76, Y 45, K 44 R 19, G 49, B 73 #133149
If you have questions about the brand, please email Anna McBrayer, Director of Marketing & Communications. Thanks for being a brand ambassador for Fort Lewis College!